It's called "the new thing" -- check it out.

MSNBC asks, Will the era of the superfan end with Star Wars?

http://www.msnbc.msn.com/id/8007369/

This article has some priceless quotes:

“I guess the rest of will just get to know our families a little bit better,” says one mega-fan.

But, seriously, people -- diversify. And you know my position on Star Wars -- demand better.

Not that I should get too vehement. The only reason I have to live after the extended version of Return of the King came out is the merest possibility of The Hobbit.

But that's Peter Jackson, man. Back off.